Promotional activities of the Tourist Organisation of Podgorica
Tourist Organisation of Podgorica took part in the 43rd World Travel Market WTM 2022 (World Travel Market) and the B2B Workshop in Vienna.
The Tourist Organisation of Podgorica, in cooperation with the National Tourism Organisation of Montenegro, other local tourism organisations and the tourism industry, presented the tourism offer of the Capital City at the 43rd World Travel Market WTM 2022 (World Travel Market), which took place from 7th to 9th of November in London.
Participation in the world tourist exchange “World Travel Market” in London is one of the important series of planned promotional activities, not only when it comes to promotion in Great Britain, but also in general when it comes to promotion of the destination, since it represents a meeting place for the main actors in tourism from all over the world. During the fair, a large number of meetings were held with tour operators, influencers and media from this market.
After that, the tourist offer of Podgorica was also presented at a business workshop for representatives of the Montenegrin tourism industry and Austrian tour operators organized by the National Tourism Organization in Vienna.
There were presented opportunities for active vacations, winter offers, offers for longer stays for tourists during the winter months (long stay). Special attention is devoted to the promotion of Montenegrin cultural heritage and natural assets that make the destination unique.
In addition to the presentation, a business workshop was also organized, and it brought together about 15 of the most important Austrian tour operators, most of whom did not include Montenegro in their programs until now.