New logo and visual identity of the Tourist Organization of the Capital Podgorica

Following the tourist trends, and in order to better present and brand the tourist offer of the Capital, the Tourist Organization of Podgorica presents a new visual identity.

At the session held on March 30, 2022, the Executive Board of the Tourist Organization of Podgorica unanimously chose a new logo in relation to the peculiarity and modern character of that graphic solution, which with a unique visual expression and accompanying narrative illustrates Podgorica as a dynamic and modern destination.

The author’s inspiration for the development of the basic logo was the Moraca pebble, recognized as an authentic symbol of Podgorica’s history, nature and architecture. In this part, the logo is enriched ideologically and stylistically, emphasizing the English word “GO” in a blue pebble in the PodGorica print, which is a modern and innovative element that brings dynamism, pointing to the tourist potential and promotion of Podgorica as a new destination.

By further elaboration of visual identity in the form of pictograms and other accompanying promotional materials that can be used separately, the proposed solution shows the richness of various natural and cultural contents in Podgorica and its surroundings, which is an additional element that offers many possibilities for future application and better positioning and visibility of Podgorica as a tourist destination.