Tourist Organisation of Podgorica at the Tourism Fair ITB Berlin
The Tourist Organisation of Podgorica, in cooperation with the National Tourist Organisation of Montenegro and other local tourist organisations, participates in the International Tourist Exchange ITB, which takes place from March 7th to 9th in Berlin.
It is one of the two most important tourist events in the world, which is exclusively organized in the B2B segment this year. It was an opportunity for the Montenegrin tourism industry to hold meetings, as well as for Montenegrin tourism entities to meet with numerous international partners.
The day before the fair, on March 6th, the NTO of Montenegro presented the Montenegrin tourism offer at the “IMM” (International Media Marketplace) media event. On that occasion, representatives of NTO of Montenegro held meetings with over 20 renowned media from Germany, Austria and Switzerland, where they discussed the possibilities of cooperation regarding the promotion of Montenegro’s tourist offer.
ITB is the most visited tourist exchange that gathers representatives of institutions, organisations and businesses from over 180 countries. In the last year of its holding in 2019, the tourism offer was presented by 10,000 exhibitors, and the fair recorded 110,000 visits, of which 60,000 were from business representatives.
In addition to the Tourism Organisation of Podgorica and NTO Montenegro, the tourism offer was also presented by the strategic partners of NTO Montenegro – the national airline Air Montenegro, HG Budvanska Riviera and the tourist agency Gold Travel, the local tourist organisations of Kotor, Ulcinj, Tivat, Bara, and Herceg Novi, hotels Voco Podgorica, Vivid Blue Serenity Resort, Karisma, HG Montenegro Stars, FKK Ada Bojana, Mediteran, Maestral Resort&Casino, as well as travel agencies Montenegro Tourist Service, Gulliver and Luminalis.