The National Tourist Organization of Montenegro, within the Mediterranean cross-border project “Model of European sustainable tourism MED trails” (Beyond European Sustainable Tourism MED path – BEST MED), in the period from 8. to 10. October organized a study visit to the media from Slovenia.
These are representatives of the newspaper houses “Dnevnik”, “Portal 24 UR” and “Nedeljnik Dnevnik” who had the opportunity to get acquainted with the “Illyrian Trail”, a cultural trail certified by the Council of Europe, which inherits, valorizes and promotes traces of ancient civilization in Montenegro.
The trail, specifically part that passes through Montenegro, includes Duklja and Roman mosaics in Risan and is a pilot trail for testing the suitability of the new approach for the promotion of the “Green Trail” model. This model is designed to reduce seasonality, promote tradition, local cultural heritage and sustainable development with the involvement of local and regional authorities as well as other actors in the strategic planning dialogue.
In addition to the above locations, the participants of the study visit had the opportunity to visit Cetinje where they tried driving an electric vehicle, the Church of the Mother of God in Prcanj, the monastery of St. Nicholas, wineries, rural households and nature reserve “Tivat solila”, as well as companies with sustainable water transport and electric drive in the Bay of Kotor.
In addition to the media from Slovenia, the study visit was attended by a representative of the organization that manages the “Illyrian Trail”, the Danube Competence Center, as well as representatives of TV “Vijesti” from Montenegro.
The project “Model of European Sustainable Tourism Mediterranean Trails” (Beyond European Sustainable Tourism MED path – BEST MED) is implemented within the Mediterranean cross-border project, and it is crucial to follow a common strategy and image for communicating new offers and involving companies, media and other stakeholders.
The National Tourism Organization of Montenegro, in addition to organizing this study visit, plans to organize an online workshop after which an evaluation of the process will be conducted, in order to obtain results that allow the development of a new joint management plan.