Category: TOP Events


“Firts of May barbecue” on the beach Galeb

Another great gathering on the coast of Morača. ?

See you soon at a new location.

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The capital city Podgorica, Tourist Organization and Zelenilo d.o.o. are organizing the manifestation ” From flowers to flowers” on Friday, April 27, in Njegoš Park.

On that day, starting at 5 pm, visitors will have the opportunity to buy ornamental plants and flowers at promotional prices, and all proceeds from the event will be donated to the Podgorica Health Center for humanitarian purposes.

The youngest ones can expect numerous surprises and face-painting, and in the musical part of the program, the Piano Duo and the voice of Tina Džankić will perform.

See you in Njegoš Park.

🌸Welcome! 💙

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Podgorica wine salon

A unique event dedicated to the promotion of wine culture in Podgorica. ??
The first Podgorica wine salon will be organized on Sunday, May 8, from 4 to 10 pm, on the terrace of the Podgorica Hotel.
The event is intended to promote the wine culture of the Capital, and the Salon will present wineries, which will with participation be given the opportunity to present themselves to visitors, potential buyers and the general public.

More information ➡️

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Kafa za merak

Traditional taste – Coffee for merak on Saturday

Tourist Organisation of Podgorica, on Saturday 16th of April, is organizing the event “Coffee for Merak” in front of the bookstore “Carver” in the period from 12:00 to 14:00.

Citizens and visitors of Podgorica will have the opportunity to enjoy the beautiful ambience, smell and taste of brewed coffee with ratluk and other favorite oriental delicacies, and the atmosphere will be complemented by the sounds of old town melodies performed by the quartet “Assa Voce”.

The event is organized within the manifestation “Tradition of Taste” with the aim of highlighting and additional promotion of cultural and historical sites and the rich gastronomic offer of the Capital.

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On Sundays at noon ????

Concert in Njegošev park ?

Sundaz, 17.04.2022 at 12h ⏰

Concert DUO

Enes Thirović, piano ?

Stefan Pavićević, saxophone ?

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On Friday, 15th of April, Tourist Organisation of Podgorica will organise the event “We are painting Podgorica” in the Podgorica Park (between the Millennium Bridge and the Moscow Bridge) starting at 5 p.m.

Citizens and visitors of the Capital will have the opportunity to see the exhibition “Let’s Observe and Respect Nature” performed by students of the Faculty of Design and Multimedia at the University of Donja Gorica, as well as to show their painting skills on the big canvas, and the entire program will be complemented by the guitar sounds and numerous surprises.

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New logo and visual identity of the Tourist Organization of the Capital Podgorica

Following the tourist trends, and in order to better present and brand the tourist offer of the Capital, the Tourist Organization of Podgorica presents a new visual identity.

At the session held on March 30, 2022, the Executive Board of the Tourist Organization of Podgorica unanimously chose a new logo in relation to the peculiarity and modern character of that graphic solution, which with a unique visual expression and accompanying narrative illustrates Podgorica as a dynamic and modern destination.

The author’s inspiration for the development of the basic logo was the Moraca pebble, recognized as an authentic symbol of Podgorica’s history, nature and architecture. In this part, the logo is enriched ideologically and stylistically, emphasizing the English word “GO” in a blue pebble in the PodGorica print, which is a modern and innovative element that brings dynamism, pointing to the tourist potential and promotion of Podgorica as a new destination.

By further elaboration of visual identity in the form of pictograms and other accompanying promotional materials that can be used separately, the proposed solution shows the richness of various natural and cultural contents in Podgorica and its surroundings, which is an additional element that offers many possibilities for future application and better positioning and visibility of Podgorica as a tourist destination.

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Sunday at noon ?

We are pleased to announce this week’s quartet concert consisting of:

🔹Ana Rašović (violin)

🔹Milena Rajković (violin)

🔹Ilijana Blagojević Zvicer (viola)

🔹Lazar Bubanja (cello)

#SUNDAYSATNOON becomes a traditional event that brings together the residents of Podgorica, and provides tourists with an unforgettable artistic experience in the open air, in the city center.

The program is organized with cooperation of the Secretariat for Culture and Sports – Capital of Podgorica and the Tourist Organization of Podgorica – TOP.


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The Tourist Organization of Podgorica participates in the annual Assembly of European Cities Marketing – ECM

For the first time, the Tourist Organization of the Capital City of Podgorica has active participation and the right to vote at the annual Assembly of European Cities Marketing – ECM, which is being held in Hamburg, as part of the annual conference of capitals.

On the agenda of the Assembly are the Action Plan for 2022, re-branding of logos, consideration of new membership fee models, selection of new members of the ECM Board.

European Cities Marketing is an association that brings together over 100 tourism organizations – congress destinations from all over Europe, in order to exchange ideas, education and encourage competence. TOP has been a member of the association since 2018. The multiple benefits of membership are reflected in the additional promotion of Podgorica as a MICE destination, international cooperation and exchange of information from the scope of work, and acquaintance with examples of other destinations. TO Podgorica is a member of the working group for “City Marketing”.

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The Tourist Organization of Podgorica hosted a representative of the World Tourism Organization

The Tourist Organization of the Capital of Podgorica hosted Ms. Vanessa Satur, one of the leading managers of the World Tourism Organization – UNWTO, who resides in Montenegro, organized by the Ministry of Economic Development.

On this occasion, the cultural-historical route “Love path to the cultural identity of Podgorica” ​​was organized, followed by a tasting of the gastronomic offer of the Podgorica region.

The aim of the visit is to define the model of future cooperation as well as to create new, integrated and sustainable tourism planning in order to mitigate the consequences of the pandemic.

Also, Ms. Satur actively helped in drafting the Tourism Development Strategy of Montenegro 2022-2025 with the Action Plan, and expressed interest in further recapitulating and strengthening some of the recommendations made during the drafting of the document.

We thank Ms. Aleksandra Gardašević-Slavuljica, Director General of the Directorate for Development Policy in Tourism and a member of the UNWTO Executive Board, for the initiative and the opportunity to establish cooperation with Ms. Satur.

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