Category: TOP Events



On Friday, 15th of April, Tourist Organisation of Podgorica will organise the event “We are painting Podgorica” in the Podgorica Park (between the Millennium Bridge and the Moscow Bridge) starting at 5 p.m.

Citizens and visitors of the Capital will have the opportunity to see the exhibition “Let’s Observe and Respect Nature” performed by students of the Faculty of Design and Multimedia at the University of Donja Gorica, as well as to show their painting skills on the big canvas, and the entire program will be complemented by the guitar sounds and numerous surprises.

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New logo and visual identity of the Tourist Organization of the Capital Podgorica

Following the tourist trends, and in order to better present and brand the tourist offer of the Capital, the Tourist Organization of Podgorica presents a new visual identity.

At the session held on March 30, 2022, the Executive Board of the Tourist Organization of Podgorica unanimously chose a new logo in relation to the peculiarity and modern character of that graphic solution, which with a unique visual expression and accompanying narrative illustrates Podgorica as a dynamic and modern destination.

The author’s inspiration for the development of the basic logo was the Moraca pebble, recognized as an authentic symbol of Podgorica’s history, nature and architecture. In this part, the logo is enriched ideologically and stylistically, emphasizing the English word “GO” in a blue pebble in the PodGorica print, which is a modern and innovative element that brings dynamism, pointing to the tourist potential and promotion of Podgorica as a new destination.

By further elaboration of visual identity in the form of pictograms and other accompanying promotional materials that can be used separately, the proposed solution shows the richness of various natural and cultural contents in Podgorica and its surroundings, which is an additional element that offers many possibilities for future application and better positioning and visibility of Podgorica as a tourist destination.

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Sunday at noon ?

We are pleased to announce this week’s quartet concert consisting of:

🔹Ana Rašović (violin)

🔹Milena Rajković (violin)

🔹Ilijana Blagojević Zvicer (viola)

🔹Lazar Bubanja (cello)

#SUNDAYSATNOON becomes a traditional event that brings together the residents of Podgorica, and provides tourists with an unforgettable artistic experience in the open air, in the city center.

The program is organized with cooperation of the Secretariat for Culture and Sports – Capital of Podgorica and the Tourist Organization of Podgorica – TOP.


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The Tourist Organization of Podgorica participates in the annual Assembly of European Cities Marketing – ECM

For the first time, the Tourist Organization of the Capital City of Podgorica has active participation and the right to vote at the annual Assembly of European Cities Marketing – ECM, which is being held in Hamburg, as part of the annual conference of capitals.

On the agenda of the Assembly are the Action Plan for 2022, re-branding of logos, consideration of new membership fee models, selection of new members of the ECM Board.

European Cities Marketing is an association that brings together over 100 tourism organizations – congress destinations from all over Europe, in order to exchange ideas, education and encourage competence. TOP has been a member of the association since 2018. The multiple benefits of membership are reflected in the additional promotion of Podgorica as a MICE destination, international cooperation and exchange of information from the scope of work, and acquaintance with examples of other destinations. TO Podgorica is a member of the working group for “City Marketing”.

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The Tourist Organization of Podgorica hosted a representative of the World Tourism Organization

The Tourist Organization of the Capital of Podgorica hosted Ms. Vanessa Satur, one of the leading managers of the World Tourism Organization – UNWTO, who resides in Montenegro, organized by the Ministry of Economic Development.

On this occasion, the cultural-historical route “Love path to the cultural identity of Podgorica” ​​was organized, followed by a tasting of the gastronomic offer of the Podgorica region.

The aim of the visit is to define the model of future cooperation as well as to create new, integrated and sustainable tourism planning in order to mitigate the consequences of the pandemic.

Also, Ms. Satur actively helped in drafting the Tourism Development Strategy of Montenegro 2022-2025 with the Action Plan, and expressed interest in further recapitulating and strengthening some of the recommendations made during the drafting of the document.

We thank Ms. Aleksandra Gardašević-Slavuljica, Director General of the Directorate for Development Policy in Tourism and a member of the UNWTO Executive Board, for the initiative and the opportunity to establish cooperation with Ms. Satur.

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The company “Markets” is celebrating its birthday on Saturday with a humanitarian action

On the occasion of 15 years since the beginning of the company “Markets” and 14 years since the opening of T.C. “Pobrežje”, this city company is preparing a birthday celebration, which will be held on Saturday, April 2, starting at 10 am, in the green market.

The music part of the program was organized in cooperation with the Tourist Organization of Podgorica and the group Cuba will perform, while the birthday bazaar will be sales character, so sellers of domestic products and handicrafts will exhibit their products from 1 to 3 April. A particularly important part of the program

is the humanitarian action, which was organized by the employees of the company “Markets “. Namely, they donated things that will be on sale that day, and the “Beer Academy” joined the action, which will sell its products. The collected funds will be directed for the treatment of the boy Feđa Alković.

We invite citizens to visit us and, according to their possibilities, give their contribution to this humanitarian action.


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Podgorica’s tourist offer was presented at the International Tourism Fairs in Prague and Belgrade

The tourist offer of the Capital Podgorica was presented at one of the most important Central European tourism fairs, , the 30th International Tourism Fair “Holiday World & Region World”in Prague.

This year’s International Tourism Fair “Holiday World & Region World” gathered 700 exhibitors from 42 countries and over 30,000 visitors and professionals in the field of tourism.

Given the positive impressions of tourism representatives from the Prague Tourism Fair, direct air connections, liberalized measures of entry into Montenegro, the fact that tourists from the Czech Republic and Slovakia mostly choose Mediterranean countries for travel, it can be concluded that Montenegro has a great chance to be highly positioned as a holiday destination in these markets during 2022.

After that, the tourist offer of the Capital was presented at the International Tourism Fair “IFT” in Belgrade.

This year’s International Tourism Fair in Belgrade was held under the slogan “Between Mountains and Sea” and is aimed at recovery and renewal of the tourist environment, as well as promotion and innovation, which will shape the future of the tourism industry.

Presence and promotion on this market is of great importance since tourists from Serbia generate about 20% of the total tourist turnover.

During the presentation of Podgorica, the emphasis was placed on active tourism, as well as a large number of events that will be organized in the coming period.

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Days of Montenegrin food and drink

The Tourist Organization of Podgorica, in cooperation with the restaurant @akademijapiva is giving away breakfast and lunch for two people, which you can use on February 25. or 26.

All it takes is to:

⭐️Follow Instagram accounts @akademijapiva and
⭐️ Like this post on Instagram
⭐️ Mark one friend in the post comment.

The number of comments is not limited, and the winners will be announced on Thursday at 7 p.m.

Good luck! ?

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The Tourist Organization of the Capital city Podgorica hosted international partners from France, Spain, Croatia, Italy and Greece, with whom it cooperates on the Emblematic Plus cross-border cooperation project.

This project refers to the valorization of Komovi and includes the development of an eco-itinerary for the Komovi Regional Park, as well as the development of promotional printed and video material, and is funded by the Regional Cooperation Interreg MED.

After a tour of Podgorica, during which they visited the Public Institution of Museums and Galleries, the archeological site of Duklja and Stara Varoš, a two-day tour of Komovi was organized.

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France’s most read newspaper Ouest France: Montenegro – a favorite small country on the Adriatic coast

The most widely read French regional newspaper “Ouest France” published an affirmative article about Montenegro, which describes the natural beauties and cultural sights of our country.

The National Tourist Organization of Montenegro hosted the journalist of this prestigious newspaper Yves Hardy, who conveyed positive impressions from Montenegro to the readers of this French newspaper.

As he points out, Montenegro, with only 630,000 inhabitants, offers a whole range of offers for quality vacations.

“The small country, a favorite on the Adriatic coast, has several natural gems such as the Bay of Kotor and Lake Skadar. Whether you come by boat from the Croatian city of Dubrovnik or from the mainland, the Bay of Kotor will undoubtedly give you a view of the most beautiful fjord in the southern Mediterranean “, the article reads.

During his stay in the destination, Hardy had the opportunity to visit the northern, central and southern regions. After visiting Kolašin, Biogradska gora National Park, Cetinje, he also visited tourist sites in the area of ​​Perast, Kotor, Budva and Bar. His tour of the coast included everything from the luxurious offer of Sveti Stefan, Luštica and Porto Montenegro to the peaceful fishing village of Bjelila.

“Those with a ‘deep pocket’ find their ‘hidden corner’ on the Sveti Stefan peninsula or anchor their luxury yachts in the Porto Montenegro marina. Those who still want something else, far from the jet set, decide to walk through the small fishing village of Bjelila, get to know the capital of Cetinje or visit one of the five national parks of incredible beauty “, the article reads.

He described Skadar Lake as a huge body of water surrounded by the most beautiful greenery, where pelicans are the hosts. He says that Bar can be recognized by the olive tree that is over 2,200 years old, as well as by the cobblestones and streets in the Old Town, while in the north stands out Kolašin and NP Biogradska gora with its wild nature.

In addition to cultural and historical sights and natural beauties, Hardy had the opportunity to enjoy the gastronomic offer of Montenegro. Before returning to his country, he visited the Šipčanik wine cellar, where he tasted Montenegrin wines of the company “13. July – Plantations ”.

Ouest France is the most widely read regional daily in France, with a circulation of around 700,000 a day. It is expected that this announcement will contribute to the promotion of Montenegro as a tourist destination on the French market. Local tourist organizations from Kolasin, Cetinje, Tivat, Kotor, Budva and Podgorica, hotels “Splendid Conference & Spa” and “Bianca Resort & Spa”, as well as companies “Lustica bay” and “Porto Montenegro” also gave their support in organizing the study visit of the French journalist.

Link of the article:

PR service of the National Tourist Organization of Montenegro

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